UTM Campaign URL Builder

They're tags added to a URL (utm_source, utm_medium, utm_campaign, and optionally utm_term and utm_content) that tell analytics tools where a visitor came from and which campaign drove the click.

Source, medium and campaign are the essential three. Term and content are optional and used for paid keywords and A/B testing respectively.

No, but use them only on campaign links you share, not internal links. Google generally treats the canonical URL as the same page regardless of UTM tags.

No. Links are built and saved only in your own browser's local storage, nothing is uploaded.

Enter your page URL and fill in the campaign fields; the builder appends utm_source, utm_medium, utm_campaign and optionally utm_term and utm_content, giving you a ready-to-use tracking link for Google Analytics/GA4.

utm_source is where traffic comes from (e.g. newsletter), utm_medium is the channel (e.g. email, cpc), utm_campaign names the campaign, utm_term is a paid keyword, and utm_content distinguishes variants like two buttons. The builder labels each field.

Yes. Set source and medium for any channel (facebook/cpc, newsletter/email, and so on) to keep your analytics consistent and see exactly which campaign drove each visit.