Google SERP Snippet Preview & Simulator

How long should a title tag and meta description be?

Google doesn't publish a character limit. It truncates by the space the text takes up, so wide letters (W, M, capitals) run out of room sooner than narrow ones (i, l, t). As a rule of thumb, titles of 50 to 60 characters fit on desktop and descriptions of 120 to 158 characters show in full. The table below gives the limits this preview uses. Use the meters rather than the counts when you're close, because a 58-character title in capitals can be cut while a 65-character lowercase one fits.

Preview on desktop, mobile and dark mode

Switch between Desktop and Mobile to see both layouts. The mobile view renders inside a phone at a width you pick (360px Android, 375 to 430px iPhones), because the width decides where each line breaks. Dark mode uses Google's dark results palette, which matters if your favicon or thumbnail is dark. The Full page view puts your snippet on a Google-style results page with a search bar, tabs and other results, and a slider moves you from position 1 down the page, so you can judge whether your title stands out next to the pages you're competing with. Add real competitors by URL and their live titles and descriptions are fetched for you.

Import any live page, including its structured data

Paste a URL and press Fetch. The tool reads what Google reads for a snippet: the first <title> element (not og:title, which Google doesn't use for the title link), the meta description, the canonical URL, meta robots and X-Robots-Tag, the favicon and the JSON-LD structured data. Dates from Article markup, ratings from AggregateRating, prices from Product offers, BreadcrumbList paths and FAQPage questions are turned on in the preview automatically. The import report also warns about problems that stop a snippet from appearing as you expect: noindex, nosnippet, a max-snippet limit, two <title> tags, a missing description or a canonical that points somewhere else.

Generate the JSON-LD that powers rich resultsCheck the Open Graph card for social shares

Rich result previews and what triggers each one

Rich results change how much room your snippet takes and how it reads. Every rich result below can be toggled and edited, but remember Google decides whether to show them. Valid markup makes a page eligible; it doesn't guarantee the feature.

Will Google rewrite my title? The rewrite-risk check

Since August 2021 Google shows your <title> as the title link in most cases, but replaces it when the title looks unhelpful. Google has documented the usual reasons: titles that are too long or very short, stuffed with repeated keywords, full of boilerplate like long chains of separators, or that don't describe the page, which often shows up as a big mismatch with the page's H1. The rewrite-risk panel checks for those triggers and rates the risk Low, Medium or High, listing each reason. If you imported the page, your title is also compared with its real H1. It's a heuristic, not a prediction of Google's systems, but fixing the listed triggers is exactly what Google recommends.

Check hundreds of titles and descriptions in bulk

The Bulk Checker handles site-wide audits. Paste or upload a CSV with url, title and description columns (Screaming Frog, Sitebulb and most crawler exports work as they are), or paste up to 50 URLs and let the tool fetch each page's live tags, three at a time. Every row gets the same checks as the editor: desktop pixel width, whether the title is cut on desktop or mobile, description length, a snippet score and the rewrite risk. The summary counts truncated titles, cut descriptions and missing or duplicate titles. Filter to rows with issues, click Edit to fix one in the editor, and export the results to CSV.

Audit the rest of the page's on-page SEOCheck keyword density in your page copy

A/B test snippet versions and preview Google Ads

Writing a better snippet usually means trying a few. Press Save version in the editor, change the title or description, and save again. Compare A/B shows up to three versions side by side on the device and theme you choose, with score, rewrite risk, pixel widths and issues for each, and highlights the strongest. Versions are saved in your browser, and any one can be loaded back into the editor. The Google Ads Preview tab covers paid results: enter up to 15 headlines (30 characters) and 4 descriptions (90 characters) for a responsive search ad, set the display path, cycle through headline combinations and get an ad-strength estimate based on Google's guidance. You can also show the ad above your organic result in the full-page view.

Title tag and meta description tips that earn clicks

Put the words people search for near the start of the title so they survive truncation and match what the searcher typed. Google bolds query words in the description, so use the search terms naturally there too. Give each page a unique title that says what's on it, with your brand at the end if at all. Numbers, years and specific benefits ("in 5 minutes", "free", "2026") make a result easier to pick from a list. End the description with what the reader gets or can do next. Then check the snippet on mobile, where most searches happen, and on the full results page, where it has to stand out from the results around it.