Margin and markup are not the same
Margin is profit as a percentage of the selling price; markup is profit as a percentage of cost. A product that costs $40 and sells for $100 has a 60% margin but a 150% markup. Confusing the two leads to underpricing. This calculator shows both from your cost and price so you always price with the right number.
Price to hit a target margin
Switch to target-margin mode, enter your cost and the margin you want to keep, and the tool tells you exactly what to charge. It's ideal for retailers, freelancers and ecommerce sellers setting prices, and for quickly checking whether a discount still leaves a healthy profit. Everything runs in your browser.
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- 4 modes: cost+price, +margin, +markup, price+margin
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- Profit, margin % and markup % at a glance
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- Quantity/bulk revenue, cost & profit totals
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- Visual cost-vs-profit breakdown bar
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- 6 currencies — instant, runs locally


