UTM Builder | Campaign URL Builder for Google Analytics

How to use

How to use UTM Campaign URL Builder

01
Enter the URL
Paste the landing page you want to promote.
02
Pick a preset or fill fields
Choose a platform preset, or set source, medium and campaign.
03
Add optional tags
Include term and content for paid keywords or A/B tests.
04
Copy the link
Copy the tagged URL — it's saved to your history.

Use cases

Common use cases

—Tag a newsletter link for Google Analytics
—Track a paid social campaign's clicks
—A/B test two ad creatives with utm_content
—Keep campaign tagging consistent across a team

Overview

Track exactly where your traffic comes from

UTM parameters are tags you add to a URL so Google Analytics can attribute visits and conversions to the right campaign, source and medium. This builder assembles a correctly-encoded link from your inputs — utm_source, utm_medium, utm_campaign, and optional utm_term and utm_content — so every click is measurable.

Consistent tagging, less guesswork

Inconsistent tags (Facebook vs facebook vs FB) split your reports and hide the real picture. Use the presets for common platforms to keep values consistent, check the parameter table to confirm each tag, and reuse recent links from the saved history. Everything runs in your browser — links are never uploaded.

Features

01: Live UTM-tagged URL as you type
02: Bulk builder: every source × medium at once
03: Export all links to CSV
04: One-click presets + force-lowercase best practice
05: URL validation, param table & saved history

FAQ

Frequently asked questions

What are UTM parameters?+

They're tags added to a URL (utm_source, utm_medium, utm_campaign, and optionally utm_term and utm_content) that tell analytics tools where a visitor came from and which campaign drove the click.

Which UTM parameters are required?+

Source, medium and campaign are the essential three. Term and content are optional and used for paid keywords and A/B testing respectively.

Do UTM tags hurt SEO?+

No, but use them only on campaign links you share, not internal links. Google generally treats the canonical URL as the same page regardless of UTM tags.

Are my links stored anywhere?+

No. Links are built and saved only in your own browser's local storage — nothing is uploaded.

UTM Campaign URL Builder

How to use UTM Campaign URL Builder

Enter the URL

Pick a preset or fill fields

Add optional tags

Copy the link

Common use cases

Track exactly where your traffic comes from

Consistent tagging, less guesswork

Frequently asked questions

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