Luma Ray3
Best for: Cinematic creative workflows
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Luma AI's advanced video model for cinematic generation, visual consistency and creative control.
Key features
- ✓Text-to-video
- ✓Image-to-video
- ✓Cinematic generation
- ✓Visual consistency
- ✓Creative controls
- ✓Video workflows
Overview
Ray3 is Luma AI's generative video model designed for high-quality video creation with strong visual consistency and creative control.
How Luma Ray3 works
Ray3 is Luma AI's video model, built for cinematic generation with strong visual consistency. You can generate from text or images, and Luma's app offers tools to modify and extend footage so you can work iteratively on a shot.
A developer API is also available, which lets agencies and apps automate generation. Luma's focus on creative control means it is often used for concept visuals, ads and short films.
Getting started with Luma Ray3
- Sign in to Luma and try the free plan to see output quality on your own prompts.
- Generate a first pass from text, then upload a keyframe image if you want to lock the look.
- Use the editing and extension workflows to adjust motion or lengthen a clip rather than starting over.
- Export clips and assemble them in your preferred editor.
Is Luma Ray3 the right choice?
Ray3 suits creative professionals who iterate on cinematic shots. If you only need quick social clips, a simpler tool may be enough.
Who should use Luma Ray3
Creative professionals, filmmakers, advertisers and designers producing cinematic visual concepts and short videos.
Try Luma Ray3
Ready to try it? Visit the Luma Ray3 official website to review current access, usage limits and pricing, then run a few test prompts of your own before committing to a plan.
Pros & cons
- +Cinematic output
- +Creative controls
- +Text-to-video
- +Image-to-video
- +Professional workflows
- −Credit-based usage
- −Premium generations require paid access
- −Limits depend on selected model
Pricing
Free
- ✓Limited generations
- ✓Video creation
Paid
- ✓More credits
- ✓Higher limits
- ✓Premium generation
What does Luma Ray3 cost for longer videos?
Usage-based pricing is charged per second of generated video, so cost grows with length. Costs below are a single clean pass at list price (reviewed October 2026). Most clips need 2 to 4 attempts, so multiply by your expected retakes for a realistic budget.
| Model · route | Per second | 10 sec | 30 sec | 1 min | 5 min | 30 min |
|---|---|---|---|---|---|---|
| Luma Ray 3.xLuma API · 1080p | $0.060 – $0.24 | $2.40 | $7.20 | $14.40 | $72.00 | $432.00 |
- Luma Ray 3.x: From the Ray 3.2 API list price of $0.30 (720p) or $1.20 (1080p) for a 5-second clip. App credits are priced separately.
Specifications
| Developer | Luma AI |
|---|---|
| Text-to-Video | Yes |
| Image-to-Video | Yes |
| Video Editing | Supported workflows |
| API | Yes |